A nice, behind the scenes look at "Sincerely, Yours."
Welcome, dear Online Shopper! By accident or design, you have happened upon the story in real time, of setting up this commerce website I call Sincerely Yours . I'm not new to retail or b2b sales--I have been in the retail industry for over forty years. The difference now is I am not working for somebody else, which is a lovely thing. There is nothing more disheartening than working for a company, knowing what could be done , should be done but can't because decisions are made from offices, not working the sales floor. I have been on both sides of that position, and it shocked me how much of the sales floor action faded away from me. Opening a store as a sole proprietor just wasn't possible twenty years ago, for me or anyone else that wanted to open a store but was not independently wealthy or have as healthy business creditline. It is my hope that I will be able to offer many options for the consuming public, though my plans will be to open with a smaller amount of merchan...